In a bid to woo business class passengers on its international flights Air India is considering providing laptops to its premium travellers, its Chairman and Managing Director Pradeep Singh Kharola said on Monday.
The move is geared towards improving the airline's passenger load factor or seat occupancy in business class which often sees almost half the seats going empty.
"In our long haul flights business class can be a money spinner for Air India. Our passenger load factor is only 50 percent on these flights. We will try to see how to increase that, perhaps offer better quality of services. If our in- flight entertainment is not doing well, then we are thinking of alternatives. Laptops to business class passengers is a possibility," Kharola told reporters.
He added that a decision is yet to be taken on whether these laptops would be offered to passengers only when the in-built video screens are not working or as an additional perk for premium travellers.
Air India flies Boeing 747, 777 and 787s as well as Airbus 320 on its international routes. While the new Boeing 787 Dreamliner in Air India's fleet offers state-of-the-art in-flight entertainment, there are complaints about dysfunctional monitors on older aircraft.
08/01/18 PTI/moneycontrol.com
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The move is geared towards improving the airline's passenger load factor or seat occupancy in business class which often sees almost half the seats going empty.
"In our long haul flights business class can be a money spinner for Air India. Our passenger load factor is only 50 percent on these flights. We will try to see how to increase that, perhaps offer better quality of services. If our in- flight entertainment is not doing well, then we are thinking of alternatives. Laptops to business class passengers is a possibility," Kharola told reporters.
He added that a decision is yet to be taken on whether these laptops would be offered to passengers only when the in-built video screens are not working or as an additional perk for premium travellers.
Air India flies Boeing 747, 777 and 787s as well as Airbus 320 on its international routes. While the new Boeing 787 Dreamliner in Air India's fleet offers state-of-the-art in-flight entertainment, there are complaints about dysfunctional monitors on older aircraft.
08/01/18 PTI/moneycontrol.com
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