The expansive retail arena at the Mumbai Airport, coupled with the high number of passenger footfalls prompted the brand to enter the increasingly appealing segment of airport retail.
Watches have become an increasingly popular purchase in the travel retail segment, not only with respect to an ideal and captive audience, but also in terms of the various store formats brands can use. As travellers are exposed to a range of brands, both local and international, they are often more informed and conscious as consumers.
The offerings at the Helios airport store cater primarily to a younger audience, since a majority of sales for the brand come from shoppers under the age of 40. The outlet provides a global shopping experience to its patrons, bringing watch and timepiece enthusiasts a bouquet of over 30 brands from the world over. A part of the Titan Company, Helios comes from a legacy of watch expertise and trust.
21/08/17 InternationalAirportReview
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Watches have become an increasingly popular purchase in the travel retail segment, not only with respect to an ideal and captive audience, but also in terms of the various store formats brands can use. As travellers are exposed to a range of brands, both local and international, they are often more informed and conscious as consumers.
The offerings at the Helios airport store cater primarily to a younger audience, since a majority of sales for the brand come from shoppers under the age of 40. The outlet provides a global shopping experience to its patrons, bringing watch and timepiece enthusiasts a bouquet of over 30 brands from the world over. A part of the Titan Company, Helios comes from a legacy of watch expertise and trust.
21/08/17 InternationalAirportReview
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