Mumbai: Vistara, the airline jointly owned by the Tatas and Singapore Airlines, is mulling using smaller aircraft to connect regional airports with its metro hubs, similar to the business model of some airlines in the US and Europe.
Sanjiv Kapoor, chief strategy and commercial officer, Vistara said the airline in future may either purchase or lease smaller aircraft like of about 70-odd seater for connecting regional thin-density airport and connect the passengers to their hubs. From the hub, the passengers can be flown further to other destinations, including the international ones. Asked if the move would dilute the premium positioning, Kapoor, who in his earlier job at SpiceJet along with promoter Ajay Singh helped the airline turn around, said, " In order to avoid the confusion, the product differentiation has to be done. For example, we may give regional aircraft the name -- Vistara Express. So people may know the difference and what to expect of each of these brands," he said.
Vistara, the airline jointly owned by the Tatas and Singapore Airlines, is mulling using smaller aircraft to connect regional airports with its metro hubs, similar to the business model of some airlines in the US and Europe.
Sanjiv Kapoor, chief strategy and commercial officer, Vistara said the airline in future may either purchase or lease smaller aircraft like of about 70-odd seater for connecting regional thin-density airport and connect the passengers to their hubs. From the hub, the passengers can be flown further to other destinations, including the international ones. Asked if the move would dilute the premium positioning, Kapoor, who in his earlier job at SpiceJet along with promoter Ajay Singh helped the airline turn around, said, " In order to avoid the confusion, the product differentiation has to be done. For example, we may give regional aircraft the name -- Vistara Express. So people may know the difference and what to expect of each of these brands," he said.
14/07/16 Shahkar Abidi/DNA
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Sanjiv Kapoor, chief strategy and commercial officer, Vistara said the airline in future may either purchase or lease smaller aircraft like of about 70-odd seater for connecting regional thin-density airport and connect the passengers to their hubs. From the hub, the passengers can be flown further to other destinations, including the international ones. Asked if the move would dilute the premium positioning, Kapoor, who in his earlier job at SpiceJet along with promoter Ajay Singh helped the airline turn around, said, " In order to avoid the confusion, the product differentiation has to be done. For example, we may give regional aircraft the name -- Vistara Express. So people may know the difference and what to expect of each of these brands," he said.
Vistara, the airline jointly owned by the Tatas and Singapore Airlines, is mulling using smaller aircraft to connect regional airports with its metro hubs, similar to the business model of some airlines in the US and Europe.
Sanjiv Kapoor, chief strategy and commercial officer, Vistara said the airline in future may either purchase or lease smaller aircraft like of about 70-odd seater for connecting regional thin-density airport and connect the passengers to their hubs. From the hub, the passengers can be flown further to other destinations, including the international ones. Asked if the move would dilute the premium positioning, Kapoor, who in his earlier job at SpiceJet along with promoter Ajay Singh helped the airline turn around, said, " In order to avoid the confusion, the product differentiation has to be done. For example, we may give regional aircraft the name -- Vistara Express. So people may know the difference and what to expect of each of these brands," he said.
14/07/16 Shahkar Abidi/DNA
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