Chennai: Low-cost carrier AirAsia has signed an agreement to be the airline partner for Rajinikanth's upcoming movie Kabali. AirAsia will also have customised inflight menu and inflight merchandise related to the movie.
Amar Abrol, CEO, AirAsia India said, "Kabali has already generated so much buzz even before the release of the movie - the delight and celebration is only going to get better with all the action being planned around the release of the movie. The AirAsia Group is overwhelmed with joy to be a part of the movie and enable as many flyers to celebrate the Kabali fever!"
Kalaipuli S Thanu, proprietor, V Creations, the producer of Kabali said, "Kabali is possibly one the biggest projects that Superstar Rajinikanth has signed till date." He added that the airline is also planning a lot of engagement activities for Rajini fans travelling on AirAsia flights across its network. The Kabali excitement, with the tie-up, will also be on the air and not just on the ground.
16/06/16 Business Standard
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Amar Abrol, CEO, AirAsia India said, "Kabali has already generated so much buzz even before the release of the movie - the delight and celebration is only going to get better with all the action being planned around the release of the movie. The AirAsia Group is overwhelmed with joy to be a part of the movie and enable as many flyers to celebrate the Kabali fever!"
Kalaipuli S Thanu, proprietor, V Creations, the producer of Kabali said, "Kabali is possibly one the biggest projects that Superstar Rajinikanth has signed till date." He added that the airline is also planning a lot of engagement activities for Rajini fans travelling on AirAsia flights across its network. The Kabali excitement, with the tie-up, will also be on the air and not just on the ground.
16/06/16 Business Standard