GoAir to sell aircraft space for ads

Mumbai: The Wadia Group-promoted low fare carrier GoAir is planning to sell space on its aircraft exteriors and interiors to raise additional revenues.
Earlier, Air Deccan had sold its exterior and interiors to generate additional revenues.
GoAir Managing Director Jeh Wadia said the airline was in talks with various players for selling its space but nothing has been finalised yet.
"We are planning to sell every blank space in the aircraft to source incremental revenue. There is space in tickets, boarding pass and other spaces. We will also sell food and beverages on board," Wadia said.
However, selling exterior space of an aircraft for advertisement would not be an easy task as Airport Authority of India (AAI) is claiming a certain percentage of revenue from exterior space sales. Air-India's low cost arm Air-India Express has also recently made its interior space available for advertisements.
08/06/06 P R Sanjai/Business Standard

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