GoAir Challenge takes tariff war to new heights

New Delhi: Mr. Jeh Wadia, Managing director of GoAir announced a new campaign titled “The GoAir Challenge” aimed at the growing passenger loads of all airlines in India.
The challenge states that if a customer flying on any domestic airline gets a better fare than a GoAir customer, on routes/sectors GoAir operates in, the customer gets twice the difference in fares reimbursed!!
Announcing the challenge, Mr. J Wadia, said “If the price paid for the ticket bought on a competing airline is lower than the price paid for the GoAir ticket, then GoAir will adjust double the difference between the fare of the Go Air ticket sold to you and the fare of the other airline as credit which can be used to purchase GoAir tickets. GoAir will also reimburse the cost of cancellation done immediately of the other airline’s ticket as credit which can be used to purchase GoAir tickets.”
“This challenge aims to simplify the decision making process for passengers in the complex world of Check Fares, Apex Fares, Super Apex Fares, and Dyna Fares apart from giving a value for money proposition that no other airline offers. We will continue to be committed to giving our customers the highest quality of service at the most economical rates”, said Mr. Wadia. GoAir offers dynamic pricing such that - the earlier the passengers buy their tickets, the lower fares they enjoy.
GoAir currently operates a fleet of Airbus A320s with 28 flights covering 14 cities.GoAir also revealed that they will have additional 5 aircrafts in operation by the yearend and their target number is 33 by the end of 2008. This comes behind GoAir’s recently placed order for 20 aircraft with the Airbus Industrie at Singapore last month.
GoAir has ambitious plans for the North and equally high expectations of the region. From April 3rd, GoAir will link Delhi to Chennai and Mumbai daily at very convenient timings as well commence operations on the Mumbai – Srinagar – Jammu sector.”
31/03/06 GoAir Press Release

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